from the book “KaosPilot A-Z – 2nd Edition”
Entrepreneurial Profile 2
The school today is inspired by the seven “entrepreneurial motivation profiles” developed by our own students in conjunction with students from the European Studies department of the University of Aarhus. The identification of these seven archetypes was the main conclusion of a large innovation project launched by the Confederation of Danish Industries in 2003.
The traditional entrepreneurial profile. The desire to make money and attain economic prestige is the primary driving force. Works in a focused way to gain the competencies necessary to start a company and is very conscious of the potential market.